About Us

From everyday elegance to timeless couture.

Founded by designer Nazish Ali, Hajar by Nazish Ali is a fashion house that celebrates the many roles women play in their lives. Our philosophy is simple: to create clothing that carries tradition forward while embracing the modern woman’s lifestyle.

We believe every woman deserves to feel extraordinary—whether in the moments she celebrates every day, or the milestones she remembers forever.

Affordable sophistication for every occasion.

Hajar is designed for women who seek semi-formal elegance at an accessible price. Each collection blends cultural heritage with contemporary aesthetics, offering versatile ensembles perfect for family gatherings, festive dinners, and meaningful celebrations.

With delicate detailing, graceful silhouettes, and timeless designs, Hajar embodies the confidence and sophistication that make everyday occasions feel truly special.

Where tradition meets artistry.

Nazish Ali is the couture expression of designer Nazish Ali herself—a label dedicated to luxury, craftsmanship, and individuality. Each couture piece is handcrafted with meticulous detail, blending heritage techniques with modern sophistication.

From intricate bridal couture to statement formal wear, Nazish Ali creates unforgettable ensembles for life’s most precious occasions.

This is couture as a personal journey, where every design tells a story—of passion, heritage, and timeless beauty.